Even though I'm not a big drinker...free beer works for me!.
I enjoyed the tour very much especially the history. Germans do know their beer. We toured it in the summer (2008) during Harley-Davidson's 105th anniversary celebration and we arrived early to catch the first tour at 11 a.m. to avoid the crowds...I recommend getting there early if you dont want to wait in long lines. It is over by noon and you get to sample 3 free beers with pretzels. I even enjoyed the berryweis beer as it was tart instead of overly sweet (just my preference).
I've recommeded this tour to all my friends and many other people. I have toured this twice, once in winter and once in summer. I recommend taking the tour in winter because it is a lot less busy, there was only 4 of us total on my first tour in winter of 2003. This tour turned my husband and I into strictly Miller beer drinkers because the beer samples at the end are so fresh. Another great benefit for many people, is that it does not take very long. Plus, how many things are there to do that are free now days!
We really had a great time on this tour. They give you three free beers at the end of the tour, which is nice. The hour was really quick and pretty interesting, though it could have been a little more detailed. Our hosts were entertaining, too.
Miller time, all the time: Get to the roots of high life with a free tour through this brewery shrine.. Overview The Miller Brewing Company was established in 1855 and helped distinguish Milwaukee as the beer capital of the United States. Today, Miller is the world's third-largest brewery and produces such popular libations as Miller, Miller Lite, Miller Genuine Draft and Milwaukee's Best.
The Experience To appreciate this hops heaven, start at the tour center for a 15-minute theater presentation, followed by stops at the brewery's commodious shipping and packaging area, brew house and historic cave museum. During the summer, half-hourly tours accommodate the crowds anxious to observe first-hand the intricate process of beer production. After the tour, sit down in the Bavarian-style Miller Inn or the seasonal outdoor beer garden and sample a hard-earned brew.